Selling this image of casual streetwear yet fashionable style choice, Swatch commercials featured elements such as black-tie formal wear juxtaposed against neon watch faces, lurid makeout sessions emphasized by linked watch bands, or high activity dancing and exercise to highlight the watches’ water and shock-resistant properties. Swatch’s entire brand focused on the intersection of personal expression with cutting edge trendiness, featuring this philosophy in commercials that are shot more like modern-day perfume ads than dry informational clips. Priced around an average of $20, Swatch watches from the ’80s were branded as a disposable, casual fashion watch that could be changed by the season, the trends, or even by the day. The potential of a trendy watch caught the eye of Nicolas Hayek, who ended up founding the company Swatch Group as its CEO in 1983 and everything after that is history. That is, other than the battery, nothing is going in to repair the system at all, sealing the watch’s fate as a disposable fashion product. The Swatch, as it came to be named, was constructed with deliberately lightweight plastic quartz, composed of a neat and tidy sixty components, and made to be a closed system. So, to keep up with the times, Swiss designers Elmar Mock and Jacques Müller put their brains together to create a more slender, mass-producible wristwatch that could be machine-made instead of painstakingly handcrafted.
Something had to change, and it wasn’t going to be the fickle consumers seeking something new every day. While Swiss watches were synonymous with careful craftsmanship and a lifetime guarantee of quality timekeeping, the trendsetters of the late ’70s and early ’80s were growing tired of the bulky leather and metal workhorses. Photo credit: Ian Higgins Īrising in a time of chunky chic digital Casio watches from Japan, the Swatch Watch stood out as a Swiss-made watch that caught the pop culture’s eye.
The design of the Swatch even inspires watch designs to this day.
Its simple construction, however, served as the canvas of a decade’s worth of colorful, geometric, abstract, and sometimes minimalist designs. Shorthand for second watch, the Swatch was a simply constructed plastic quartz analog watch. But if you look a little closer, you can see another notable, yet modest, aspect of the ’80s: The Swatch Watch. This item can be shipped to United States.When looking back at the ’80s, you might immediately notice garish colors, crazy clothes and hair, and off the charts commercialism. The seller is “cappis123″ and is located in Royal Center, Indiana. This item is in the category “Collectibles\Clocks\Modern (1970-Now)\Wall”. The item “SWATCH watch VINTAGE Wall Clock Watch 80s store display sign rare 7 feet! Look” is in sale since Thursday, January 21, 2021. The battery will not be included in the sale of the watch. It is working condition and requires a c battery.
Feel free to ask any question you may have and I’ll do my best to answer them. The bands separate from the face with two pins, just like a real watch. Few minor scratches here and there I tried to photograph them the best I can. It is in good overall condition for being 34 years old. SWATCH watch VINTAGE Wall Clock Watch 80s store display sign rare 7 feet!! Up for sale today is a very rare vintage swatch wall clock.